So why videos and DVDs?

Many immigrants coming here to the U.S. have not had access to much education. Many are escaping poverty. Many are minimally literate. I know first-hand that pamphlets and books are just not the right medium. These videos/DVDs present really relevant information and they don't ignore that a large portion of the audience will be undocumented. They are in Spanish, presented by native speakers. The information is presented in a friendly, professional, non-threatening way. It is important immigrants know what to expect, to know rights and responsibilities, and what to do if rights are violated. Fear rules many immigrants' lives. These videos aim to dispel some of this fear so that immigrants can take action and not be afraid of unknown consequences.

Who else contributed to ÉXITO EN EL NORTE?

My father, President of Experience Education, helped convince me that videos/DVDs were the best medium. He had already developed a successful formula for educational videos, having already produced a critically-acclaimed parenting series in Spanish. Luis Valdez had narrated the Families for Prevention series, and my father felt certain that this format and Luis’s contribution would also work with the vital topics presented in ÉXITO EN EL NORTE. One thing led to another and the pieces came together. Luis Valdez and Sandra Sanchez (AFSC Immigrants Voice Project) agreed to provide narration for the video/DVD series. Iowa State University Extension also joined in the partnership, providing funding, filming and editing services. Many Red Oak immigrants volunteered to be the talent for the series, agreeing to be filmed in everyday situations. They felt it was a way for them to "give back" to the Center and they were excited to be able to help other immigrants be more successful. Without everyone's willingness and cooperation, the project wouldn't have been possible.

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